BBA Travel And Tourism Management

The BBA Travel and Tourism Management is designed for those  wishing to enhance their business skills, while learning about  the dynamics  of the tourism and hospitality industry as one of the world’s most entrepreneurial and sustainable economic sectors. We are seeking students who have demonstrated ability, potential and self-motivation, a genuine  interest  in learning about  tourism and the hospitality industry and the challenges  of this fascinating sector. The curriculum develops  the students’ academic, professional and personal skills expected of practitioners in the tourism and hospitality industry. This four-year  BBA degree program  focuses on  the  business of tourism  and  hospitality – its role in post-industrial  economies, the business inter-relationships  between destinations, modes of travel, hotels and  visitor attractions, and  the  crucial role of marketing  and  management in successful tourism  and hospitality enterprises. The course takes an international perspective, including practicum in each year of study including international placement. In addition to placements, student will participate in regional cultural activities which promote cultural and intercultural tourism. It also prepares students to take up leading positions in the tourism and hospitality industry worldwide, as well as to run their own businesses profitably. Learning and teaching takes place in a number of ways, including lectures, seminars, tutorials, private study, individual and group project work, field trips and study visits. Assessment includes examinations  and tests, presentations, individual essays, coursework, and individual and team projects.