IDM Media Relations efforts are targeted towards building and enhancing relationships with all our media partners (media houses and reporters). It helps us to own and control our narrative around our brand, products and services. We continually reach out to all media partners, forging and maintaining authentic relationships with them to help us tell our good story. Additionally, our media strategies allow us to drive and propel our business agenda to achieve the goals set for us by our shareholder. It not only aims to enhance positive public perceptions about our institution, but also supports our effort to share information to cement our credibility and reputation within the industry and beyond.